Christmas came early this year with South of Africa’s first-of-a-kind Christmas In July Sale!!! On Monday 25 July 2016 guests were given the chance to book select room types on each establishment’s official Booking Button page at never-to-be-repeated prices for stays between 1 and 31 August 2016. The Christmas In July Sale lasted for 1 hour only and took place between 10am and 11am CAT.
Access to the sale was via the official Booking Button page of each hotel’s website and visitors were required to enter the promocode XMAS in the Promotional Code block at the top right hand corner of the page to qualify for the special advertised rates on select room types.
According to SOA’s Marketing Manager, Egmond du Plessis, the sale was preceded with heavy online marketing which had an overwhelmingly positive response from past guests and fans of their social media pages. Keeping the sale limited to online reservations was according to Du Plessis not just a strategic move, but also for customers’ convenience. “Booking online has become the norm,” says Du Plessis, “and our guests know what they want. Since or connection to SiteMinder’s Booking Button, guests can now also take advantage of special rates through our promocode system and they can conveniently book on their cellphones, desktops and other mobile devices anywhere they have an internet connection.” Further feedback states that the sale was received very well and some rooms were sold out in minutes. “Will we offer another online sale like this? We just might!” says Du Plessis, smiling.